Katja Rogelj is a force of nature, with a ready smile and easy laugh. Wildly enthusiastic about her life and work in the beauty of Triglav National Park, and Soča Valley in particular, I met up with her just as the season was about to begin, and she was kind enough to answer some questions about how she got into the business, what services she offers, and whether it’s all as dangerous as it looks to these eyes. 

Learning to see the city in new ways. 

A debate hosted by the Slovenian Tourism and Hospitality Chamber in Ljubljana on Wednesday showed a high degree of consensus among parliamentary parties when it comes to development of tourism. 

And this number is expected to continue increasing. 

Data on visitors to Slovenia from China, Japan and South Korea – how many come, when and where they stay. 

And 97% leave with positive impressions of the city. 

Tourist board’s promotional efforts also recognised. 

The money is to encourage the development and promotion of 34 destinations in Slovenia, with an emphasis on digital promotion on foreign markets. 

Another move towards greater recognition for what the region has to offer. 

Maja Pak: “We want to present Slovenia as a boutique green, active and healthy destination for demanding guests”.