STA, 24 April 2020 - In the wake of the novel coronavirus epidemic the Chocolate Festival is moving to the virtual realm. First, it seemed that the popular annual event in Radovljica would not take place this year due to the extreme situation, but the organisers have decided to hold it online between 24 April and 30 April.
The festival, which had been supposed to get under way in the picturesque northern town on 17 April, was cancelled mid-March in the light of lockdown measures imposed to contain the spread of the virus.
However, at the initiative of chocolatiers, chocolate enthusiasts will now be able to feast their eyes and order various treats online.
"Even if we are left without the festival, that does not mean that chocolate lovers should be left without quality Slovenian chocolate," said Nataša Mikelj, the head of the festival's organiser Radovljica Tourism and Culture.
She added that the transition to the virtual world was prompted by the public's reaction to the festival's cancellation. The event attracts some 50,000 visitors every year.
Slovenian chocolatiers, who have been left without traditional sales outlets due to the closure of boutique chocolate shops and restaurants, will hence have a platform to promote their products.
The online edition of Chocolate Festival will be the first virtual food festival in Slovenia.
Apart from the festival's web page, the events will also unfold on Facebook. On top of chocolate promotion, the virtual content will include ideas for activities featuring chocolate, sweet challenges and contests as well as video content presenting chocolate artisans.
Chocolatiers will display their high-quality, hand-made products on virtual stalls and treat visitors to sale offers.
The organisers are aware that visiting the festival in person is a unique experience. However, taking part in the virtual edition, one avoids crowds and does not even need to use protective gear, they have highlighted.
